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CANNES, France, June 26 /PRNewswire/ --
concepts reaching the real world
AKQA presented the winning entries in its fourth annual Future LionsCompetition at the Cannes Lions Festival held today in Cannes, France. Theglobal creative competition featured work from more than 700 teams around theworld. Students from five winning teams were introduced to top shopsattending the Cannes 2009 Lions Festival.
"It was an intense competition this year and support from the festivaland the traction the competition has gained over the years resulted in someextraordinary entries," said Rei Inamoto, Chief Creative Officer at AKQA."These students are thinking on a level that will certainly influence thefuture of our industry."
The Future Lions challenge is to develop an idea for advertising a brandin a way that would not have been possible five years ago. There are no rulesin terms of media selection or technology; no restrictions around product ortarget audience; and no fee to enter. The five winning Future Lions conceptswill be posted at the Future Lions web site and Facebook page the weekfollowing the festival. They are:
- "Fortum Active" by Gustav Johansson, Erik Hogfeldt and Rasmus Keger of Berghs School of Communication in Sweden - "Element" by Hallvard Fjeldbraaten and Morten Halvorsen of Westerdals School of Communication - "Expedia Warm Up" by Ebony Holmberg and Jason Deacon of Royal Melbourne Institute of Technology - "IKEA Augmented Reality" by Gian Jonathan and Wai Wa of Nanyang Academy of Fine Arts - "Starbucks Be Steady" by Sungkwon Ha and Michael Jungho Oh of the School of Visual Arts, New York
Additionally, the Berghs School of Communication in Sweden was named 2009Future Lions School of the Year for achieving the greatest number ofshortlist entries.
In addition to winning registration to the festival, sponsors provideAdobe Creative Suite 4: Web Premium and a customized Flip MinoHD(TM)camcorder to document their experience in Cannes.
Previous Future Lions winners can be found producing innovative work fornotable agencies such as Crispin Porter + Bogusky, Saatchi & Saatchi, Jungvon Matt and Fafar. Please visit www.futurelions.com next week to viewentries of the 2009 winners.
www.futurelions.com
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About AKQA Future Lions
AKQA's annual Future Lions student advertising competition gives studentsa chance to shake up the advertising world at Cannes. The competitionchallenges students to develop an idea for advertising a global brand in away that would not have been possible five years ago. There are no rules interms of media selection or technology; no restrictions around product ortarget audience. A Future Lion redefines the medium and the message andinfluences the way media is consumed in the future.
About AKQA
AKQA is one of the world's most influential creative and technologycompanies. A recognized pioneer and innovator, AKQA provides ideas, insights,customer relationship marketing and e-commerce solutions to the world'sleading brands. AKQA has offices in Amsterdam, London, New York, SanFrancisco, Shanghai and Washington DC. For more about AKQA, visitwww.akqa.com.
Contact: Molly Parsley, AKQA, +1-(415)-645-9473 or molly.parsley@akqa.com or Hester Bloch, AKQA, +44(0)20-7780-4857, hester.bloch@akqa.com
Molly Parsley, +1-415-645-9473, molly.parsley@akqa.com, or Hester Bloch, +44-0-20-7780-4857, hester.bloch@akqa.com, both of AKQA
